Sales Manager Job Descriptions, Average Salary, Interview Questions

[Your Company Name] is searching for a qualified sales manager to head our sales department. This position requires excellent leadership skills, the ability to negotiate, and the initiative to generate new business leads. You will be responsible for managing our team of sales representatives, using your skills and knowledge to inspire them to success, and hiring new representatives to maintain a high-performing team. If you excel at building relationships and closing deals, you’re exactly the kind of person we’re looking for. Experience with the sales process is a must.

Typical duties and responsibilities

• Set sales goals and evaluate performance based on those goals
• Assess sales processes and procedures and implement appropriate changes
• Develop individual sales quotas and assign sales territories
• Compile and submit sales forecasts
• Coach and provide feedback to sales team members

Education and experience

This position requires a bachelor’s degree in business, marketing, communications, or a related field, as well as a few years of experience in sales.

Required skills and qualifications

• Written and verbal communication skills
• Proven leadership skills, especially relating to coaching and motivating
• Experience forecasting sales and setting sales goals
• Proficiency in Microsoft Office Suite or similar software, including spreadsheets and databases
• Strong sense of organization and time management

Preferred qualifications

• Demonstrated ability to recruit, hire, and coach sales representatives to success
• Ability to work a flexible schedule to meet the business needs, including holidays, evenings and weekend shifts

Responsibilities

• Build and drive sales and strategy based on company strategy and business objectives
• Oversee 3rd party product management and development, directing the prioritization of conversion rate optimization and UX enhancements
• Manage all strategic and operational aspects of our selling channels (website, FBA, wholesale, etc.)
• Analyze/compile channel and marketing performance analytics & reporting and provide recommendations for more effective ways to reach customers and increase revenue
• Optimize across channels to drive company KPI’s (revenue, gross margin, profitability)
• Define/refine our target customer segments and drive actionable insights related to these segments
• Growing and fostering vendor relationships to drive long term growth and improved relationship
• Collaborate with internal teams such as marketing and purchasing to ensure we bring the right merchandise at the right price at the right time
• Ability to analyze sales reports, sales forecasts, and set goals and strategy for meeting those goals

Qualifications

• Minimum of five (5) years supervisory experience
• 3+ years of eCommerce management or ecommerce site merchandising experience
• Experience supervising Remote team
• Proven track record of growing and expanding vendor, buyer, and account manager relationships
• Experience growing and obtaining new seller relationships
• Ability to set and exceed sales goals
• Work well under pressure and multitask
• Passion for building and coaching a high-performing team
• Strong verbal and written communication skills
• Good proficiency with MS Word, Excel, and Outlook
• Commitment to learn about ALEKO products and systems
• Bilingual is plus.
• A positive, enthusiastic, and diplomatic attitude.
• A consistently professional decorum

The Sales Manager is accountable for developing and maintaining relationships with accounts that sell beer for on and off premise consumption.

Responsibilities

• Achieve sales goals
• Accomplish timely and productive execution of sales plans and promotions at retail, securing trade support by communicating pricing and product promotions, coordinating use of product displays and point-of-sale materials, promotional events and other product promotion opportunities
• Maintain compliance with Quality Control and product code date standards
• Plan and conduct regular sales calls to accounts
• Manage accurate inventory levels to minimize out-of-stock and out-of-code issues
• Assess product rotation on shelf and in back room to maximize product freshness
• Ensure proper pricing
• Responsible for appropriate placement and effective utilization of point of sale material
• Manage product breakage return
• Other projects or duties as assigned

Required skills and experience

• High school diploma or GED
• Must be at least 21 years of age or meet minimum state legal age requirements
• Must have minimum of one (1) year of experience in related sales
• Must have reliable automobile transportation, maintain an acceptable driving record and valid driver license, and maintain auto insurance coverage at least to the minimum amount specified by the Company and state law
• Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization
• The employee must be able to lift products from 25 lbs. to 50 lbs. on a regular basis and up to 175 lbs. when handling keg product
• Must be able to work varied hours and days
• Proficient in Microsoft Office
• Available to work holidays and weekends as business dictates
• Excellent verbal and written communication skills
• This position must pass a post-offer background and drug test

Preferred skills and experience

• College degree

Essential duties and responsibilities

• Responsible for all catered functions from organization to execution, including delegation of responsibilities
• Work closely with sales managers and coordinators to generate new business and maintain contact with present accounts
• Ensures excellence in guest satisfaction through effective training of staff, commitment to a “Do Whatever It Takes” attitude” and a hands-on, lead by example management style
• Identify qualifying business potential, closing business, overcoming objections, negotiating, upselling, and understanding the client’s needs through Features-Adjectives-Benefits selling
• Manage business on the books successfully and work pipeline of Inquiries, Prospects, Tentative and Definite bookings
• Work local Key Influencers including Hotels, Convention & Visitor Bureaus, Chambers, Retail Outlets, Office Buildings, and Condo/Apartment buildings
• Conduct client visits that are targeted and meaningful to build private dining sales

Requirements

• At least 3 years previous sales experience in a restaurant and hotel operation
• Ability to write business correspondences and set up contracts and function sheets
• Ability to professionally present promotional materials to prospective customers, and to effectively communicate and coordinate with catering, kitchen staff, and outside vendors
• Ability to calculate figures and amounts for guest catering contracts
• Ability to communicate with guests and employees using a positive and clear speaking voice, listen to and understand request, respond with appropriate actions, and provide accurate information
• Stable and progressive work history
• Strong work ethic