Marketing Specialist Job Descriptions, Average Salary, Interview Questions

[Your Company Name] is looking for an experienced marketing specialist to help drive sales and organic traffic to our site. The marketing specialist is expected to orchestrate with the rest of our marketing and sales teams to create progressive campaigns for trademarking and the launch of our future products. Your duties will include researching target audiences, recording data from campaign results to add to future reports, and overseeing our company’s social media channels to ensure brand uniformity. Applicable obligations include investigating targeted viewers, transcribing campaign data results for later reporting, and managing our social media platforms to ensure brand uniformity across the board. 

Typical duties and responsibilities

• Perform market research on things like competitor prices, sales and strategies, competitors, and more
• Collaborate with colleagues to brainstorm marketing, graphic design, and advertisement campaigns 
• Identify and utilize efficient marketing and promotional avenues, specifically those used to convey company positions to consumers and potential consumers 
• Use evaluating key performance metrics to evaluate and assess the performance of a company’s marketing campaigns and strategies 
• Produce original marketing campaigns based on vigorous data and submit suggestions based on findings to leadership
• Create and nurture healthy and productive connections with new and existing clientele through communication, marketing, and networking 
• Brainstorm to come up with goals and decide upon the execution of those goals in order to reach potential consumers

Education and experience

• BS degree in journalism, marketing, communications, or another related field
• At least one year experience working in marketing

Required skills and qualifications

• Outstanding analytical skills
• Self-starter who can also work in a team setting
• Favorable communication and interpersonal skills
• Attention to detail for exact analysis of data
• Critical thinking and problem-solving skills
• High capacity to work under pressure and drive to thrive in a competitive environment
• Exceptional leadership and managerial skills
• Time management skills with the ability to prioritize tasks
• Multitasking skills
• Well versed in Microsoft Office Suite, Adobe Creative Suite, content management software, and CRM software
• Extensive knowledge of all social media platforms, including Facebook, Twitter, Instagram, and TikTok
• Basic knowledge of HTML and CSS

Preferred qualifications

• 2+ years experience in marketing (digital or traditional) sales
• American Marketing Association certification
• Experience as a marketing assistant or prior experience working as a marketing specialist
• Experience operating data analytics software and web analysis tools

The Marketing Specialist is responsible for executing marketing plans for ABC Company’s products and services to our prospects, clients, and partners. Our Managed Services include: Cloud Services, Cybersecurity, Disaster Recovery, Network Management, Microsoft Services, and Professional Services. As a key member of the Marketing team, you will work directly with internal stakeholders to develop go-to-market strategies for new and existing services. The individual must be highly motivated, goal-oriented, and a team player willing to work in a demanding and dynamic environment.

Responsibilities

• Create marketing programs (sales documentation, product videos, website copy, blog posts) that articulate the benefits of our products through content creation and leveraging our partner marketing resources
• Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators
• Create and maintain content on our website
• Host monthly webinars, working directly with partner(s) to host monthly webinars pertaining to current trending IT topics, including but is not limited to: PowerPoint creation, prospecting campaigns, and information gathering
• Create and maintain ABC Company’s social media presence (LinkedIn, Facebook, and YouTube)
• Create sales collateral and tools that align with the buying process and help move prospects and clients through the sales cycle
• Create and execute targeted campaigns to our clients and prospects
• Plan and participate in the launch of new services and products which involves collaborating with several different departments
• Collaborate with management, vendors, and marketing leadership to develop product positioning and messaging that resonates with our target buyer personas
• Support sales enablement content and delivery for internal sellers and partners including development of training presentations, cheat sheets, and other resources
• Assist in the planning and execution of both internal and external client and prospecting events

Experience

• Experience working within WordPress (i.e. maintaining and adding new content)
• Real-world knowledge and experience around managing social media campaigns on LinkedIn, Facebook, and YouTube
• Strong understanding of marketing to targeted client segments
• 2+ years of marketing, product management, or digital marketing experience — preferably in a related industry
• Strong ability to execute while managing multiple projects, tasks, and deadlines. We operate in a fast-paced environment with shifting priorities and demands
• Effective at partnering with team members and reaching out in real-time to overcome roadblocks
• Bonus: Prior experience working within the Managed Services Provider field

Qualifications

• Bachelor’s Degree in Marketing (or related field)
• Excellent grammar, written and oral communication skills
• Ability to effectively communicate with internal product stakeholders and external partners

As a Marketing Specialist working for ABC Company you will be working with the Regional Marketing Director and the Vice President of Sales and Marketing, ensuring that the customers’ needs are met whilst maximizing the profits of the company. You will assist in coordination and execution of all corporate marketing activities in an efficient and effective manner by providing creative, organizational, and coordination support.

Responsibilities

• Assist with the production, planning, and staffing of special projects and events
• Assist with coordination of all web, online and social media initiatives, including coordination of blog and social media channels
• Coordinate the schedule and execution of emails/e-blasts and work with Regional Marketing Manager and VP of Sales and Marketing to track success of programs
• Schedule, gather, organize, and maintain visual assets in the media library to include photography, art, virtual tours, etc.
• Act as liaison to advertising and public relations agencies as assigned
• Present manager with regular traffic, web analytic, and other reports
• Maintain and organize project files, budgets, spreadsheets, and other project resources as required
• Assist with new community launch schedules and grand openings
• Perform other duties as assigned

Competencies, behaviors & attributes

• Creative/Innovative
• Critical Thinking
• Detail Oriented
• Passion
• Persistence
• Sense of Urgency

About you

• Bachelor’s degree in Marketing, Communications, or other related field or 1-2 years of marketing experience with social media experience as a plus
• You are proficient in all Microsoft Office applications as well as have savvy computer skills
• You are a strong in communication skills both oral and written as well as strong in organization skills
• You are customer service oriented and believe customer is number one priority
• You understand the need to be flexible and prioritize tasks in order to meet deadlines

FLSA Status: Exempt

Will have responsibilities such as

• Office or non-manual work, which is directly related to management or general business operations
• Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Duties

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Report to Division/Corporate Office/Community daily, and adhere to schedule
• Ability to access, input, and retrieve information from a computer and/or electronic device
• Ability to have face to face conversations with customers, co-workers, and higher level manager
• Ability to sit or stand for long periods of time and move around work environment as needed
• Ability to operate a motor vehicle if applicable
• Comply with company policies and procedure

Physical demands

• Must be able to able to remain in a stationary position up to 50% of the time
• The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds
• ABC Company experience and/or successful completion of training program may override required education and/or experience requirement

ABC Company is seeking a Marketing Specialist to assist with multiple tasks within the marketing department.

This role is part of a small, high-impact team reporting to the Vice President of Brand Marketing and working closely with all marketing team members. The successful candidate for the Marketing Specialist Role is a highly motivated, detail oriented, team player focused on providing high quality work.

Duties:

• Coordinate quality brand projects across multiple channels, included but not limited to ads, sponsorships, branded screens, and brand marketing materials
• Assist with promotional communications and dissemination of campaign materials
• Assist with marketing requests for sponsorships, logos, ads, and brand marketing
• Assist with presentations and content
• Provide support for marketing projects as needed
• Provide & organize sponsorships, logo requests, ads, screens, and brand marketing materials
• Provide reporting, tracking and insights for sponsorships, logos, ads, and brand marketing
• Update and maintain brand guidelines book, branch playbook, and branded screens
• Manage relevant requests from internal compliance software and task workflows for the brand marketing projects
• Performs other duties as assigned

Working conditions:

• Extended working hours may be required as dictated by management and business needs
• Travel to multiple facilities may be required
• May be required to sit/review information on a computer screen for long periods of time
• May require repetitive motions of the hands and wrist related to writing and typing at an electronic keyboard

Qualifications:

• Degree in Marketing or Business Administration
• Minimum 2+ years of relevant work experience in Marketing and Banking. Financial services experience highly preferred
• Ability to draft business correspondence, reports, and presentations
• Strong attention to detail
• Ability to think critically and question data
• Ability to work in a fast paced environment and manage multiple tasks at one time
• Strong analytical skills, including the ability to synthesize data and develop insights
• Strong technical skills, including proficiency in Excel, Power Point, and analytics tools