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Marketing Manager Job Descriptions, Average Salary, Interview Questions

What Does a Marketing Manager Do?

Marketing managers are the nucleus of any marketing department. They coordinate the efforts of production, creative, and their own marketing teams to execute campaigns that build brand awareness, advertise a product, drive sales, and more. Marketing managers serve as vital touchpoints between clients and the executive team, making sure everyone’s goals are met during a project’s lifespan.

Marketing managers bring their own creative ideas and strategy to the table as well. They draw on their knowledge of traditional and digital channels to meaningfully collaborate with professionals across disciplines. Great marketing managers use their excellent communication and leadership skills to bring the best out of their teams.

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National Average Salary

Marketing manager salaries vary by experience, industry, organization size, and geography. To explore salary ranges by local market, please visit our sister site zengig.com.

The average U.S. salary for a Marketing Manager is:

$118,260

Marketing Manager Job Descriptions

When it comes to recruiting a marketing manager, having the right job description can make a big difference. Here are some real world job descriptions you can use as templates for your next opening.

Candidate Certifications to Look For

  • Digital Marketing Pro Program. This certification program is the result of a team-up between the American Marketing Association and the Digital Marketing Institute. By completing the 30 hours of online coursework in this program, candidates will be a PCM Digital Marketer and Certified Digital Marketing Professional. Once they complete the course, they will take an exam to earn certification.
  • Online Marketing Certified Professional (OMCP). Receiving an OMCP certification requires passing scores on three OMCP exams as well as 5,000 experience hours or post-secondary education in marketing. With an OMCP certification, candidates verify that they have extensive training and experience in marketing best practices, which increases their hireability and earning potential as marketing managers.
  • Google Marketing Certifications: Fundamentals of Digital Marketing. This certification program for beginners is accredited by the Interactive Advertising Bureau Europe and The Open University. It is a free course consisting of 26 modules and 40 hours of content from practical exercises to real-world examples of digital marketing. Upon completion, candidates will receive a certificate from Google. They can then take more advanced and specialized courses if they wish.

How to Hire a Marketing Manager

When hiring a marketing manager, first consider the following:

  • Recruiting: Do you have the knowledge, tools, and resources to attract and screen candidates?
  • Complexity: Do you need a senior professional, or will mid or junior-level skills and experience suffice?
  • Duration: Is this a one-time project or an ongoing need?
  • Management: Do you have the time and expertise to direct the work effectively?
  • Urgency: How soon does the work need to be completed?
  • Headcount: Do you have the budget and approval for an internal employee, or should you consider alternate options?

Answering these questions will help determine the best course of action for your current hiring need. Fortunately, great options exist for every scenario. These are our recommendations:

1. Use 4 Corner Resources (or another professional recruiting firm)

The heavy lifting is done for you when working with a top-tier staffing company like 4 Corner Resources. We source, screen, recruit, and deliver only the most qualified candidate(s), saving you significant time and effort throughout the hiring process while you remain focused on your core business. Understanding your needs and ensuring the right candidate for the position is the key to our success.

This is the best route to take when:

  • You need to fill the position quickly
  • You want access to a vast talent pool of high-quality, prescreened candidates
  • Your position is suited for temporary hiring services, contract staffing, or contract-to-hire recruiting, and you intend to direct the work activity.
  • You are hiring an employee as a direct placement but aren’t able to recruit effectively or efficiently with your internal staff. 
  • You aren’t familiar with current salary rates, market trends, and available skill sets
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2. Advertise your opening on a top job board

Your best option may be to advertise your opening on a proven job board. There are many widely used job sites out there that draw visits from qualified candidates. If you have someone internally who can dedicate the time and energy to sort through applications and screen individuals effectively, this can be a great choice. 

We recommend using a job board when:

  • Your internal recruiting team has the knowledge and experience to assess candidate qualifications
  • You are hiring a direct employee and have time to manage the entire recruiting effort 
  • You have a process for receiving, screening, and tracking all resumes and applications
  • You are prepared to respond to all applicants

We recommend CareerBuilder when hiring a marketing manager:

CareerBuilder

CareerBuilder has been a trusted source for hiring since 1995. Reach 80+ million unique, diverse U.S. job seekers annually by posting your jobs through their talent acquisition channels. Through CareerBuilder, you can engage candidates and drive them into your sourcing pipeline. We recommend using CareerBuilder for hiring when you have the internal resources and processes to review, screen, and reply to all applicants.

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3. Leverage your internal resources

You can utilize your own website, social media, and employees to assist in your search for top candidates. 

A company website posting should be the first step in notifying prospective candidates that you are hiring. Social media can also be a powerful tool for spreading the word about your new opening. As far as exposure is concerned, this option can be as good as some job boards when you have a large enough following across various platforms, like LinkedIn, Instagram, Facebook, TikTok, and Twitter.

Current employees are every organization’s greatest asset. Encourage your internal team to promote job openings to their network by offering cash and other incentives.

We recommend these options when:

  • Your brand has great name recognition
  • You can consistently monitor and respond to candidate activity through your website and social media accounts
  • You have a process in place to quickly and broadly communicate job openings and requirements
  • You have an effective employee referral program in place

If you aren’t sure which path is best, schedule a discovery call today with our seasoned recruiting professionals. The 4 Corner team is on standby to help you find the best option for your unique hiring need.

Sample Interview Questions

  • What is your understanding of our target audience?
  • What do you think sets our brand apart from competitors?
  • How do you become an expert on the products or services you are marketing?
  • What channels do you use to reach potential customers?
  • Tell me about a product that you successfully marketed. What was your strategy and who was your audience?
  • Describe a time when you worked with a team to create a campaign on a tight budget. What did you have to prioritize?
  • How would you measure the impact of a marketing campaign?
  • Describe a time when a marketing campaign you were involved with failed. What did you do?
  • What’s a new marketing tactic that you’ve tried recently? What did you learn?
  • Are you familiar with SEO best practices?
  • What marketing and productivity tools do you use and why?
  • How do you motivate people? What is your philosophy on leadership?
  • Have you ever run into a conflict of interest on a marketing campaign and how did you handle it?

Need help hiring a Marketing Manager?

We match top professionals with great employers across the country. From filling urgent job openings to developing long-term hiring strategies, our team is here to help. Review our staffing solutions, browse our award-winning Staffing Corner blog, or call today. We look forward to connecting with you soon.

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