Marketing Coordinator Job Descriptions, Average Salary, Interview Questions

The ideal candidate for our marketing coordinator position is a self-starter with excellent attention to detail and the ability to pivot between creative and analytical assignments. Ideally, you will have a passion for social media, an understanding of copywriting, and a good sense of design. You need to have the ability to problem solve, be technically savvy with the ability to learn new programs and website platforms, and be curious about numbers and analytics. [Your Company Name] is passionate about our industry, and we’re looking for someone to showcase that through their marketing skills.

Typical duties and responsibilities

• Designing and executing strategic marketing initiatives and activities
• Implementing marketing plans such as print, broadcast, and social media content
• Creating branded advertising campaigns 
• Coordinating and tracking marketing and online activities
• Researching, analyzing, and summarizing market trends 
• Managing print contractors and other promotional vendors
• Maintaining strict confidentiality of sensitive information
• Providing detailed reports on budget expenses to the marketing manager
• Keeping up-to-date on industry activities and trends

Education and experience

• Bachelor’s degree in marketing, communications, or related field
• Two years experience in marketing

Required skills and qualifications

• Exceptional organizational and project management skills
• Attention to detail
• Excellent communication and presentation skills
• Knowledge of traditional and digital marketing tools 
• Self-starter who is able to meet deadlines
• Strong analytical skills 
• Knowledge of research methods of data analysis
• High degree of creativity

Preferred qualifications

• Experience as a marketing coordinator or relevant role
• Experience with SEM/SEO campaigns
• Experience working with software for customer relationships and content management 
• Proficient in Microsoft Office, Photoshop, and web editing software 
• Experience with research methods using data analytics software

ABC Company is looking for a highly motivated professional to join our team. This person needs to be highly organized and detail-oriented to keep our team running smoothly and efficiently.

What will you do as the marketing coordinator?

You will provide support to the Regional Marketing Manager and team. You will collaborate with the marketing team on projects by helping collect, compile, and/or combine documents and reports. You will prepare correspondence, emails, memos, reports, PowerPoint presentations, and other documents in a professional manner. You will manage the agenda, setting up meetings, note-taking of meetings, scheduling, and organization of business trips. Other duties as assigned.

• Order, manage inventory, and distribute marketing promotional items
• Support marketing efforts by organizing tradeshow and field day support material (creating signage, organizing booths, shipping marketing collateral, supporting Marketing Specialist in booking events, etc.)
• Collate slide presentations, distribute to appropriate stakeholders
• Know cloud-based Microsoft programs (Onedrive, Sharedrive, Microsoft Teams)
• Organize photo libraries of staff, varieties, tradeshow/field day events

You are a dynamic person who is interested in marketing and takes initiative, is flexible and can portray and promote a positive image of the company’s vision, mission, and values. You are highly dependable and a service-oriented team player. You have strong planning and organization skills. You can work independently, but you are also able to work in cross-functional teams and can connect with external vendors.

Qualifications

• Associate degree in business administration preferred
• Minimum 3 years of relevant experience
• Professional, assertive, and clear communication skills (verbal and written)
• Excellent organization and time management skills
• Able to prioritize work independently
• Computer proficiency with the ability to learn new applications quickly
• Proficient in Microsoft Office applications (Word, Excel, Outlook, Powerpoint, Onedrive, Sharepoint, Teams)
• Some national travel required. 5-10%
• You have a valid driver’s license
• Knowledge of Airtable a plus
• Knowledge of Spanish a plus
• Knowledge of adobe a plus (any design software)

Summary:

• Supports driving demand in the marketplace by providing a broad range of marketing activities, digital and print, focused on content creation, graphic design, email, photography, video, project management, and more to achieve marketing ROI and sales pipeline growth.

Responsibilities:

• Supports the development of content creation with internal team and external partners. Both digital and print including, but not limited to info sheets, infographics, case studies, etc.
• Works with external company to print literature and stock/manage online ordering system – monthly inventory tracking/reporting, user list management, corporate location stock, etc.
• Supports PPT creation according to branded template to support the sales team and content posting to our marketing enablement platform
• Works with internal team to execute monthly emails through automation platform and report metrics
• Partners internally and with external vendors to help manage and execute photo and video shoots at corporate locations and customer locations. Owns image library and sourcing online stock photography
• Supports corporate internal signage and executes customer logo and site location quarterly updates
• Regularly audits company profile online where applicable and monitors Google My Business for accuracy
• Provides backup support in WordPress for company website and landing pages
• Manages internal master dept spreadsheets including content, quotes, stats, awards, etc.
• Helps support ABC Company sponsored events from a graphics/collateral standpoint
• Audits Marketing SharePoint including file organization structure for team efficiency and productivity
• Supports department invoicing and works with accounting
• Researches and stays current on digital marketing trends, best practices, and technologies
• Effectively learns the business and develops, communicates, and promotes ABC Company from a B2B marketing perspective in accordance with established brand guidelines

Qualifications:

• Bachelor’s degree in Marketing, Communications, PR, Business, Graphic Design, or a related field
• Proficient with Microsoft Office products, including Outlook, Word, Excel, PowerPoint, and InDesign
• Knowledge of digital marketing, graphic design best practices, principles, and software
• 1+ years of marketing experience
• Written communication skills – copywriting/editing/proofing
• Skillset in photography, video creation and editing software such as Adobe Premier Pro
• Familiar with email automation software, Salesforce, and Google Analytics

The ABC Company is seeking a Marketing Coordinator for a Food Group in (State). This person will be a key contributor to the company’s brand portfolio and have a heavy emphasis in market strategy. Previous experience within the Food/Beverage Industry is preferred, and client is offering hybrid scheduling!

Responsibilities:

• Develop and implement marketing strategies and campaigns while growing/managing in-house and client projects
• Facilitate new product development
• Manage internal packaging details, spec sheets, price lists
• Drive customer engagement and brand reputation by understanding target audience, conducting market research, and analyzing market trends
• Social Media management including website development
• Manage graphic designs and review designs for campaigns, retail displays, and media outlets
• Cross-functional responsibility with branding, promotions, and communication channels
• Other duties as needed

Qualifications:

• Bachelors degree
• 3+ years related experience within Marketing and Project Management
• Previous food or beverage marketing/branding preferred
• Eye for design (graphic design experience a plus)
• Ability to manage projects across multiple departments
• Strong business acumen and strategic thinking
• Proactive self starter