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Marketing Associate Job Descriptions, Average Salary, Interview Questions

What Does a Marketing Associate Do?

Marketing associates are responsible for managing the daily administrative tasks of a marketing department. They support the senior marketing staff to ensure the department runs smoothly. Typical duties include conducting market research to identify new revenue opportunities, analyzing consumer behavior, and building solid marketing campaigns. They may also maintain marketing reports on sales metrics, assist in organizing promotional events, and help create advertising material. Monitoring competitors and preparing sales forecasting reports are other common responsibilities. 

A marketing associate should have strong knowledge of marketing digital tools and techniques as well as a good understanding of SEO/SEM campaigns. They must have good computer skills and be familiar with MS Excel, web analytics, and other digital marketing tools. Exceptional written and verbal communication, excellent presentation skills, and an analytical mind are needed skills for this position. People and interpersonal skills are also very important for marketing associates. 

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National Average Salary

Marketing associate salaries vary by experience, industry, organization size, and geography. To explore salary ranges by local market, please visit our sister site zengig.com.

The average U.S. salary for a Marketing Associate is:

$51,400

Marketing Associate Job Descriptions

When it comes to recruiting a marketing associate, having the right job description can make a big difference. Here are some real world job descriptions you can use as templates for your next opening.

Candidate Certifications to Look For

  • Professional Certified Marketer: Professional Certified Marketer certification is the most famous of the AMA which will differentiate a candidate’s spot in the marketing field. Hones their knowledge and proves expertise in specific marketing areas.
  • Certified Sales Professional: Certified Sales Professional provides information about sales strategies and will allow candidates to master the ability to move their buyers and customers through the sales process easily and effectively. This certification is the foundation for sales and marketing professionals. It is made by the National Association of Sales Professionals.
  • Digital Marketing Certification: This certification is the ability to be certified by the Digital Marketing Institute and the American Marketing Association. The program focuses on social media marketing, website optimization, and publishing content.
  • Microsoft Advertising Certification: For digital marketing, this certification is free and will make candidates look more appealing to potential employers, which can conform to their marketing experience.

Sample Interview Questions

  • Why did you decide to pursue a career in marketing?
  • Can you tell me about your marketing experience and responsibilities?
  • Which marketing channels have you used in the past, and which ones are most comfortable for you?
  • What are the latest marketing trends and developments you follow?
  • What was your role in a successful marketing campaign you worked on?
  • What metrics do you use to measure the success of a marketing campaign?
  • What strategies have you used to engage specific segments of your customers in the past?
  • In your opinion, what are the key elements of an effective marketing message?
  • How can you ensure that your marketing campaigns align with the business goals of others, such as sales or product development?
  • What are the biggest challenges marketers face today, and how do you overcome them?

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