Digital Marketing Analyst Job Descriptions, Average Salary, Interview Questions

In a world where every company is vying for the attention of their customers, getting noticed can be a challenging task. When companies need the best, they turn to us. We’re the leading market insight agency, and we want to keep it that way! That’s why we need experts to tap into market trends and produce the kind of insight that gets attention. 

We’re looking for a candidate that can see the patterns in the data and turn those patterns into a marketing strategy that makes us the envy of our competitors. If you think you’ve got what it takes to work in a team environment and have a strong analytical view of the world, we’d love to hear from you!

Typical duties and responsibilities

• Collecting and reviewing marketing data, including customer and larger web behavioral data
• Monitor and review current campaigns, analyzing metrics, and identifying opportunities to increase performance
• Develop and oversee digital campaigns and measurement strategies for future improvements
• Create dashboards, campaign and website performance reports, along with data visualizations for presentations
• Monitoring and studying trends in digital media and marketing
• Present and communicate this information to senior management, clients, shareholders, and colleagues
• Remain adaptive to market changes and improve future campaign performance

Education and experience

• Bachelor’s degree in marketing, digital marketing, eCommerce, or related field
• 3+ years of related experience

Required skills and qualifications

• Strong presentation skills
• Excellent written verbal and communication skills
• Good at working in a collaborative environment
• Proficiency using Microsoft Office Suite, Google Analytics, Adobe Analytics, social media, and social media metric software
• Proficiency in handling paid social campaigns
• Excellent multitasking and organization skills

Preferred qualifications

• 5+ years experience in related position
• Experience working in an agency
• High drive to handle campaigns from start to finish
• Knowledge of FTP technology
• Technical troubleshooting knowledge and being able to problem-solve
• Ability to automate processes
• Working knowledge of multi-channel, customer-centric marketing techniques

The Digital Media Coordinator/Marketing Analyst will manage website content, back-end support, and target marketing to significantly increase website and LinkedIn traffic, as well as customer portal usage, to stimulate demand. Will assist with the development and distribution of news releases, digital campaigns, and product flyers, and maintain the company’s representation on vendor and industry directories. Responsible for mining and analyzing data from the company’s ERP system and providing recommendations for increased profit opportunities.

Responsibilities

• Create a Digital Marketing Strategy
• Manage the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• Recommend enhancements to improve user experience and tactics to increase traffic, collaborating with technical support
• Provide bi-annual web analytics reporting and compare the site features with industry peers and global bests, coupled with proposals for site improvements
• Monitor e-commerce segment; interact with relevant departments to ensure products and pricing details are up to date
• Improve SEO organically and through selective Strategic Google AdWords campaigns; managed internally or with an outside consultant
• Work with cross-departmental teams to maintain current product line content, news releases, promotional campaigns, e-blasts, and web projects
• Manage the company’s global online presence on all vendor sites, industry directories, Google Business listings, and establish a systematic LinkedIn posting plan with Sales & Service Manager input
• Assist with the development and maintenance of printed and/or digital Selling Aids and Flyers used by the company’s Salespeople and Managers around the world
• Mine and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside salespeople
• Ability to research business opportunities and present ideas and findings to company management

Qualifications and skills

• Bachelor’s Degree in Business with a major in Marketing with relevant coursework in Website design/management and analytics
• 3+ Years of experience in a similar role in a commercial business environment
• 3+ Years of experience with web content management software (Word Press), LinkedIn, and technical writing skills
• Creative thinking (visual & messaging); digital design skills are a significant plus
• Keen attention to detail is critical for web database management and product sales analysis

Currently seeking a Digital Marketing Analyst to join our marketing team. The primary responsibility of the role is to initiate and enhance digital campaigns across multiple digital marketing platforms and outside vendors. This position will also be responsible for providing reporting and analysis of each channel’s performance, as well as assisting in strategy and planning. The ideal candidate is data-driven and has experience manipulating data and designing reports that tell a clear story.

Primary responsibilities

• Growth, management, and optimization of digital channels for new customer acquisition. Comfortable negotiating agreements and managing outside vendors
• Manages data necessary for reporting, analytics, and trend tools including Google Analytics 4 and internal databases
• Constant testing of audiences, placements, solutions, and creativity, including structured A/B tests. Familiar with UTM parameters that allow for accurate tracking and measurement
• Own relationships with assigned third-party solutions and make decisions based on their performance
• Manage performance across a variety of marketing channels: search, programmatic display, paid social, affiliate, prospecting email, and rich media
• Plan and communicate new campaigns and marketing opportunities
• Stay up-to-date on digital marketing trends, technologies, and approaches
• Develop reports and analytics to monitor digital performance and progress of campaigns

Minimum qualifications

• 3+ years of total experience specifically in direct response marketing with direct experience with programmatic media buying, setting up campaigns, tracking performance, and optimization
• Hands-on experience running media buys across buying platforms: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Google, and YouTube
• Demonstrates knowledge of marketing solutions, strategy, and tools to be able to run advertising campaigns effectively
• Advanced Excel skills in pivot tables, vlookup, formulas, and manipulating data to identify trends
• Sound time management skills, high integrity to work independently as well as superior interpersonal skills to collaborate and work well with other team members
• Exemplifies sound judgment and the ability to maintain strict confidentiality, and work efficiently to operate in a fast-paced, environment
• Can work effectively under pressure with a sense of urgency with deadlines
• Bachelor’s degree in marketing, business analytics, statistics, or applied economics desired

Preferred qualifications

• 1+ years of experience programming and managing data in a SQL environment
• Proven collaborator and relationship-builder with experience in negotiating new agreements with diverse partners

The Marketing Analyst role is responsible for the execution of reporting and analysis needs for a rapidly growing marketing team. As a Marketing Analyst, you will work closely with internal marketing team members as well as members of other departments to develop and analyze metrics that will be used to hit performance targets for a multimillion-dollar annual marketing budget, including both operational and financial measures. This is a data-driven role in which the analysis will drive company decisions, and provide the opportunity to have an immediate impact on the business’ performance.

Essential functions

• Day-to-day reporting of marketing efforts for spend, impressions, clicks, leads, and down funnel performance to marry this data to sales and revenue (actual and projections)
• Develop detailed, quantitative analysis while developing meaningful insights into business performance for marketing campaigns
• Provide variance and impact analyses of lead generation, cost, revenue, and contribution margin
• Manage daily and monthly reporting for media buyers and divisional leadership on marketing efforts, performance, and testing
• Work with senior leadership to develop executive reports and insights
• Continually evaluate and recommend possible marketing changes and point out insights to the marketing team that could positively impact the overall marketing/lead generation/optimization strategy
• Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
• Participate as a thought leader by sharing knowledge and best practices with the entire marketing team, leadership and business unit teams

Knowledge, skills, and abilities

• Strong understanding of unit economics and profitability measures
• Strong organizational and time management skills
• Strong attention to detail
• Intellectual curiosity toward research
• Superior analytical and business judgment
• Strong business acumen
• Able to derive insights from data and make recommendations for adjustments based on insights
• Highly motivated, resourceful, and self-directed with the ability to deliver under pressure
• Understanding of digital marketing metrics and measurement
• Fast learner who is career minded and seeks additional responsibility as earned
• Excellent oral and written communication skills

Training and experience

• Bachelor’s Degree in Finance, Marketing, or Business Administration
• Skilled with Microsoft Office, including PowerPoint
• Advanced Proficiency in Microsoft Excel
• Proficient in SQL or aptitude to become proficient quickly with training
• Familiar with lead generation metrics preferred
• Google Analytics experience and certification preferred